The world doesn’t need another book, business, or keynote.

The world needs you.


Know what makes you come alive.

Create an empowering public version of your story you can share anytime, anywhere. Learn more.


Shift from expert to mentor.

Discover the unique idea only you can share, how it can serve others, and how to share it in multiple ways. Learn more.


Share your wisdom.

Stay energized, inspired, and in a state of flow as you write your manuscript. It’s time, and you’re ready. Learn more.

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Amanda Rooker, founding partner of Split Seed Media, is an international bestselling book collaborator, writing coach & consultant, and author advocate. Her passion is helping authors see their unique value, discover how their greatest difficulties can be transformed into their greatest gifts, and create books and other practical resources that bear positive fruit in the lives of others. 

Amanda received her BA in English from the College of William and Mary and her Master of Divinity from Duke University. She lives with her husband and business partner, Ben Rooker, and their two sons in Yorktown, Virginia.

Ben Rooker, founding partner of Split Seed Media, helps authors and experts clarify their core ideas and translate their expertise beyond the book, through offerings such as infographics, websites, and workbooks. With a diverse background in ministry,sales, and design, he especially enjoys helping authors create processes that deeply (and profitably) serve their ideal clients. 

Ben received his BA in philosophy from the College of William and Mary and his Master of Divinity from Duke University. He lives with his wife and business partner, Amanda Rooker, and their two sons in Yorktown, Virginia. 

International Bestseller

 "Thank you for your inspiration, expertise, and artistry."

Lisa Broderick
International bestselling author of All the Time in the World

New York Times Bestseller

“Amanda Rooker is an author’s dream—I won’t write a book without her! She made profound contributions to the structure of Power Your Tribe, all five drafts of it, and edited every word to ensure that everything flowed and made sense. I can’t gush enough about the heart Amanda pours into her work." (from Power Your Tribe)

"Her editing brilliance is unparalleled.” (from Smart Tribes)

Christine Comaford
NYT bestselling author of Smart Tribes
Wall Street Journal/USA Today bestselling author of Power Your Tribe

“After interviewing a number of editors for my book, Leading Well from Within, the reason why I chose to work with Amanda went beyond her clear technical competence. It centered on what I sensed was the depth of her investment in my project. She expressed a desire to engage in mutual learning and growth to serve the project. The highlights were the frequent dopamine-rich Zoom calls we had together where we were absorbed in the flow, out of which awe-inspiring insights emerged. Working with Amanda is one of the best decisions I’ve ever made. As a result of Amanda’s investment, I feel blessed to have more than exceeded my return on investment!”

Dr. Danny Friedland
Neuroscience-based leadership coach and author of Leading Well from Within

USA Today and Wall Street Journal Bestseller

"Amanda Rooker of Split Seed Media is the best editor and thought partner I have ever worked with. She brought the book to a level I never could have on my own and her drive to deliver so we can help people help themselves was a foundation for every conversation."

Rob Fazio
Author of BullyProof: Using Subtle Strength to Influence Alphas and Strengthen Society

“We have never worked with anyone who compares with Amanda Rooker as an editor, researcher, draft piece writer, and general support team. Her attention to detail and ability to juggle millions of details simultaneously and flawlessly would be valuable on their own, but her ability to think, remember, compare, learn quickly, and make genuine contributions makes her essential to our book production. She truly cared as much as we did about producing a complete, accurate, interesting, and useful book.”

Don Peppers and Martha Rogers, Ph.D.

NYT bestselling business authors and customer strategy experts

"Amanda Rooker is an absolute gem to work with. She is hardworking, thorough, timely, and a fantastic listener. She helps you find your voice and tell your story in your unique way. Any author who has the chance to work with Amanda would be crazy to turn that opportunity down."

John O'Sullivan
Bestselling author of  Every Moment Matters and Changing the Game

New York Times Bestseller

“Amanda Rooker was instrumental in crafting my proposal for Eve and her intelligent review of the manuscript was significant. Without her, Eve would not have made it into the world so beautifully, brilliantly, or as quickly.”

Wm. Paul Young
NYT bestselling author of Eve
#1 NYT bestselling author of The Shack

International Bestseller

“You took a very rough manuscript and created sense out of it; I couldn’t have done this without you.”

Dr. Alex Loyd
Internationally bestselling author of The Memory Code (Grand Central Life & Style, 2019)
The Love Code (Harmony, 2015)
The Healing Code (Grand Central, 2013)

“I’ve been waiting to write my story for almost a decade now. When I spoke with Amanda at the beginning of 2020, I knew she was the exact person to help me to tell it. Amanda created a safe space for me to bring out my authentic self and write my story of addiction and recovery. She encouraged me to write the book the way I wanted to and guided me throughout the process. Her feedback and experience were invaluable for a second-time author like me. I’m forever grateful for Amanda’s support in getting my message out to the world. I highly recommend Amanda and Ben for all of your publishing needs.”

Jesse Harless
Bestselling author of If Not You, Then Who?

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